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Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist he helped guide his party to victory in three successive elections, and he’s fascinated by what it takes to succeed
How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop?In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people―from elite athletes to media mavens, from rulers of countries to rulers of global business empires.
Alastair Campbell has conducted in-depth interviews and uses his own experience in politics and sport to get to the heart of success. He examines how winners tick. He considers how they build great teams. He analyzes how these people deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business, and sport can learn from one another. And he sets out a blueprint for winning that we can all follow to achieve our goals.
- Sales Rank: #2520216 in Books
- Published on: 2015-02-26
- Original language: English
- Dimensions: 9.45" h x 1.57" w x 6.38" l, 1.63 pounds
- Binding: Hardcover
Review
“Great winners have taught Campbell an important lesson: 'You can always do better.' Excellent book.” (Booklist)
“Campbell was one of the architects behind Blair's meteoric praise. He knows a winner when he sees one. Just the right amount can provide the perfect cocktail for success.” (USA Today)
“Enlightening. Campbell’s informative and entertaining book offers a treasure trove of insights that are sure to increase the reader’s odds of achieving success.” (Publishers Weekly)
“A fascinating front row seat.” (Tina Brown, author of THE DIANA CHRONICLES)
“A classic text of the you-are-there school of politics at work. Surely a valuable source for scholars to scour for many years to come. One of the most compelling reads of history in the raw. A behind-the-scenes look at dramatic junctures in recent history.” (The Los Angeles Times)
About the Author
Alastair Campbell was the press secretary under Tony Blair and was his official spokesman and director of communications from 1994 to 2003.� A graduate of Cambridge University, Campbell continued to act as an advisor to Mr. Blair and the Labor Party through the 2005 election campaign. Campbell is the author of�The Blair Years. �He lives in London.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Quality Leadership Read!
By Dexter Sullivan
Alastair Campbell, Tony Blair's former spokesman and strategist, does a phenomenal job defining what it takes to win and lead well. His book Winners is truly a masterpiece on leadership. He manages to build a tapestry of failures and success from the likes of men like Nelson Mandela, Tony Blair, Lance Armstrong, Angela Merkel, Richard Branson, and so many others. The overarching theme of his book are its bookends, the OST Method - objective, strategy, and tactics. He suggests that these are the three critical components of every consistent winner's method of operation. Campbell insists that the approach to reaching objectives be simple, as well as the strategy and tactics to reach them. Making it absolutely impossible not to act consistently in response to the objective. Personally, I have re-adapted my own purpose statement, and the format of some of my goals, to reflect parts of his model. It has been rather helpful in actualizing some of those goals that were dormant. Overall, really great read!
3 of 4 people found the following review helpful.
Saw Winners Book Featured In A Free Local Area Newspaper
By Stella Carrier
Winners And How They Succeed by Alastair Campbell is a book written by a former press secretary of Tony Blair and is listed to have been an official spokesman and director of communications from 1994 to 2003 (listed to also be a Cambridge University graduate). There are quotes pertaining to the subject areas in the chapter and are credited to the authors making said statements; Wayne Gretzky, Henry Ford, Arianna Huffington, Bill Clinton, Nelson Mandela, Benjamin Franklin,Michael Jordan, Harry Trumanand more quotes from other prominent people. The book also contains the following;
Pages XIV and XV; Alastair Campbell recalls a chance meeting with Kevin Spacey and mentioned how he is happy for him having achieved success with both his House of Cards Netflix show and being made an honorary Sir for his work with the Vic Theatre in London. Campbells also ran into Bill Clinton during a strange visit to Mcdonalds in the Blackpool, England (the author himself that a Party Conference was being held in this English coastal town).
Page 99; The popularity of a company called John Lewis.
Page 173; The author’s data on talent and focus.
Page 289-Sam Trickett discusses top-level poker with the author.
Page 375; Alastair Campbell discusses Australia and the following Francis Adams quote; In England the average man feels that he is inferior, in America that he is a superior, in Australia he feels that he is an equal.
0 of 0 people found the following review helpful.
Great description of winners.
By Robert Steers
Excellent description of what it takes to be a winner. A little too much name dropping in some ways but that is the purpose of the book.
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